The digital adoption and uncertainty of the year 2020 made Indian leverage the internet and search for something that can be productive and informative. As the Google annual search report is out, India is marked as “determined progress” that is moving towards the expansion of digital users.
This has also given rise to the new trend of 3V’s – Video, Voice, and Vernacular that is hooking a wide range of the user. This is a clear indication that the users are changing and embracing modernisation with open arms with a “Learning anything, anywhere” attitude.
There has been an upsurge of more than 30% YoY (Year on Year) in the queries for learning. The searches went from the career progression to academics, entrepreneurship to upskilling, supplementary income to learning aspects.
Users are becoming more concerned about their future 4 out of 5 users visiting YouTube is for learning. The future economy is also a vital aspect that is making the users conscious of their decisions and personal finances. Users are now working on the growth rate of 50% YoY where they are buying mutual funds or investing in them.
Another theme that is highlighted in the demand is “Local first” for local information and local language content. Google Translation is used by users more than 17 billion times to translate pages. For YouTube, 90% of users prefer Indic languages. There has been an increase in the local news as well for the users that want to be updated about the latest developments.
The report has come up as the re-evaluation that is defined as the Value and the willingness to upskill to secure a better future. Online doctor consultation has also increased in 2020 by 300% in Karnataka, Bihar, and Manipur. It spikes up the on-demand economy at a whole new level that is extended to motorbikes, cars, and smart TVs.